01Content
Social media
We took over social media and showed what makes PATA different. The academy’s expertise, the success of its students, and what each training programme leads to.
Client
Professional Aviation Training Academy (PATA), an aviation school known for high standards and rigorous pilot training programmes.
Services
Social media management, paid ads, lead generation.
450+
Leads generated
in the first three months
in the first three months
The challenge
A strong reputation in aviation. Too few enquiries online.
Becoming a pilot is a big decision and a big investment, so trust decides who enrols. PATA needed a digital presence that matched its standards, and an ad strategy that turned interest into applications instead of spending without direction.
What we did
We built a focused strategy around one goal: more of the right people asking about courses.
Student stories
Real student stories did the convincing. Seeing people who have already made the journey builds the trust that a brochure cannot.
03Digital
Data-driven ads
Then we ran data-driven ads across social platforms, aimed precisely at aspiring pilots. Strong creative and clear calls to action took people from a single click straight to an enquiry.
Ongoing optimisation
We kept refining placements and targeting based on the data, so the budget went further every month.
Creative · social, print and outdoor
The results
First three months.450+Leads generated
€2.24Average cost per lead
12kWebsite sessions
